We are in the digital age where everyone carries a camera phone, and everyone is a would-be photographer. However, when it comes to promoting your business, is a quick iPhone snap going to show you in your best light and impress your current and potential clients? Probably not – unless you get really lucky!

As someone whose main speciality is architectural and construction photography, I spend a lot of my time on location photographing multi-million-pound properties and portfolios. Therefore, it always amazes me that with projects worth such large sums of money, many businesses are still using mobile phones.

When you need images for promotional purposes, it is always best to use a professional photographer – the difference will be clear for all to see, and certainly worth the cost to your company in the way of credibility and a great first impression.

Artistic, professional high-resolution images will make all the difference to how others see the value of your business and your offering.

In general, commercial photography means taking images that promote your business and sell your products and services. This can include images for your website, product images, images of your premises, staff headshots, images for business cards, flyers, brochures, magazines.